Led the transformation of ThePetitionSite.com from a simple form-based flow into a modern, scalable web application used by millions of people worldwide.
Built a modular JavaScript frontend backed by a REST API, with a Webpack-driven build for code splitting and long‑term caching, and a Gulp pipeline for asset processing (compiling SASS, image optimization, and fingerprinting).
Engineered backend resilience for viral‑scale petition traffic: caching and CDN strategies, defensive rate limiting, and performance profiling to keep page loads fast during peak share spikes.
Developed embeddable petition widgets for third‑party sites, significantly expanding reach. Implemented analytics and A/B testing to improve conversion, tightened accessibility and SEO, and shipped UI/UX improvements that lifted signature completion rates while keeping the platform maintainable and secure.